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Advisory Board

EMM is working with a Senior Advisory Board of Expert Marketers of excellence across the globe. Leaders in their marketing field who recommend books which inspire them, and lead them to use techniques and tactics which achieve amazing results.

For this competition, every Advisor will be given the top 5 shortlist of marketing books to rank the list in a personal top 5.

In alphabetical order:


Andrew Harvey

Andrew Harvey is an expert in marketing and change management in the professional services and not-for-profit sectors. He is Chairman of the European Marketing Confederation (, the pan-European association of marketing professional bodies, having served as a member of the Board since 2008. He is also a member of the Advisory Board of the World Marketing summit ( Early in 2014, he completed a two year term of office as Chair of the Chartered Institute of Marketing. 

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Andrew has extensive experience in professionals services marketing, working across Europe and beyond. As well as operational marketing responsibilities (across the whole B2B marketing mix), he has led a programme of network espansion ands strategic development. Previously, he held a number of senior roles in the rail industry in marketing and customer service, leading three teams through the transition form public to private sector.


Anthony Tasgal

Tas spent 15 years as an ad agency Planner before setting up POV, a strategic brand, communications and training consultancy specialising in creating ‘Insightment’ and Storytelling, some 15 years ago. Over that time he has been planning, training and writing.

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He created and was founding editor of Mintel’s Trends product, Inspire, and still acts as Ad Agency planner for several travel and retail brands.

Tas has written several papers, which have been published in Admap, Brand Strategy and IJMR and won the Gold Medal for the Best Paper Award at the 2003 UK Market Research Society Conference.

He regularly speaks at Admap and other industry and client events, and is a Training Director for the CIM, IPA and D&AD, and a Visiting Lecturer at Bucks and Nottingham Trent Universities.

He specialises in Storytelling, “Insightment” and applying new thinking to understanding consumer (aka “human”) behaviour and decision-making.


David Turcotte

David has over 15 years of experience in marketing business-to-business solutions. Currently a Senior Marketing Director for Deltek, he has worked in many different roles, ranging from product management and product marketing, to field marketing, vertical marketing and global campaign marketing.

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He has worked in companies of all sizes, from small start-ups (InteliData Technologies, Yellowbrix), to mid-sized companies (Blackbaud, Deltek) and to Fortune 500 (Primark/Thomson, CA Technologies). David received his Bachelor of Arts degree from the George Washington University.


Eric van Arendonck

Eric forms with others the core of what we call a Taskforce Neuromarketing from the Register of Marketers NIMA, the dutch marketing organization. He is currently Marketing & Communications Manager at Roveg. Eric is a passionate, active marketer and so every day working on the marketing profession. 

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Eric has experience in several marketing areas such as international marketing, marketing in cooperatives, segmentation, concept development, setting up a marketing organization and integrating marketing in a non-marketing environment. His aim is to bring marketing to a higher level and let other people experience what real marketing is.

Ezri Carlebach

Ezri has more than twenty years experience experience of creating, managing and measuring communications in print, online and broadcast media, and has led multi-disciplinary communications teams in corporate, public sector and non-profit organisations.

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He is an accomplished writer, with numerous published articles and contributions to two recent business communication books. His expertise is regularly sought for juries of major industry awards, including the IVCA Grand Prix, and he served as Chair of the international committee of the IABC Gold Quill Awards, 2009-2010.

He is currently Deputy Director of Communication and External Affairs at University of the Arts London, a Director of business writers’ network 26 and Associate Editor of Expert Marketer Magazine.

Joeri Van den Bergh

Co-founder and Gen Y Expert at InSites Consulting
Winner of our first Marketing Book of the Year competition

Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation' research agency with offices in Belgium, the United Kingdom, the Netherlands and the US.

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He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market. As author and contributor to numerous journals, he also lectures throughout the world on marketing topics.

Ketan Joshi

As the owner of InnOrbit Sarl, Ketan is manufacturing and marketing functional products made from traditional Natural ingredients sourced from India.

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Ketan has over 20 years experience in international FMCG multinationals and owns a company that creates food and drink products. Ketan attributes his success to understanding deep consumer needs and translating these into products which meet these needs. Ketan has specific expertise in non-intrusive research techniques to get to the deep unarticulated insights of consumers and to convert these needs into business fit for brands, services or products.

Ketan held several senior international positions in Unilever, Mars and Danone before starting his own company.


Marc Van de Perre

Marc Van de perre is managing partner of Interface Marketing, a Belgian marketing consultancy serving top performers in primarily business-to-business markets. Marc is a renowned specialist in customer value management and has over 25 years of hands-on experience in marketing accountability, marketing intelligence, business and strategy development, database marketing, CRM and sales integration.

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Marc is a frequent speaker at conferences and is regularly leading seminars and in-house workshops. He is the author of “Ken uw Klant” (Know your Customer), a much appreciated book that addresses the use of customer value management to optimize business performance.

Since 2007, Marc is president of the Belgian Marketing Foundation (Stichting Marketing/Fondation Marketing) and vice-chairman of the European Marketing Confederation (EMC).


Managing Partner Interface Marketing
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Michael Kornspan

Director, Corporate Communications, Syncsort, Inc.

Michael Kornspan is a corporate communications professional with extensive experience working with all levels of company and line of business executives to achieve key business goals.  He operates as a trusted business advisor due to his unique combination of sales, marketing and communications background.

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As Director, Corporate Communications for Syncsort, Michael leads global communications for the company, including setting the communications strategy, and developing and delivering messages to key industry influencers. He manages PR agencies in North America and Europe and relationships with industry analyst firms.
Prior to Syncsort, Michael worked for over 2 decades at CA Technologies, in management roles in marketing, public relations and corporate communications.  Most recently, he led internal and external communications for CA’s data protection and Mainframe businesses.
Michael has a BA in English, with a minor in Computer Science and Technical Writing from Brandeis University.


Neville Sankey

Neville is an innovative and intuitive business and brand developer and marketer with thirty years-plus experience achieved in the private, public and non-profit sectors in both senior management and consultancy roles. He has wide experience across all business development, marketing and sales disciplines including the facilitation of organisation and brand partnerships, the creation and development of strategic alliances and affinity marketing programmes and brand extensions.

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Neville’s sector experience includes Financial Services (City), Technology, Retail, Motor, FMCG, Telecoms, Public and Community Sector, Fashion, Health & Beauty, Sport, Leisure, Entertainment, Travel, Media and Publishing.
He currently heads up UK operations for Brainloop AG, headquartered at Munich, Germany with offices at Boston, Zurich and Vienna. Brainloop enables organisations globally to share documents, knowledge and information in secure environments and with extreme security.


Rebecca Fountain

Rebecca Fountain has worked as a senior marketing professional (Chartered MCIM) for 15 years in the UK, including assignments across Europe and the US. She has been employed by venture capitalists, non-profits and SMEs in the technology, education and training market and has been responsible for directing marketing strategy, implementing tactical marketing and communications plans – and everything in between.

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In 2010 she relocated to the Ardèche Gorges in south east France and set up a business as a freelance marketer. She currently works exclusively for The European Professional Women’s Network (EPWN), a pan-European federation of more than 20 women’s networks, providing marketing services that support the common objective of these groups – to furnish women with the tools, networks and support they need to assume leadership. She also sings in a rock band and rides a motorbike.

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Rick Dow

Rick Dow serves as Chairperson of the American Marketing Association, and has been a member of the board since 2010.
He is currently Chief Marketing Officer of BringMeTheNews, a content and social marketing platform. Prior to BringMeTheNews, Rick was Chief Marketing Officer at Midas International, and has held senior marketing positions at Burger King, Thomson Reuters West, and Northwest Airlines. He brings a breadth of senior level experience in both domestic and multinational markets, across a range of categories including CPG, airlines, on-line publishing, fast-foods and media.

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Rick is a recipient of numerous advertising and marketing awards, including Clio, Telly, Pen and Effie. He is an active member of his community and has served as a board member of the Make-A-Wish Foundation, the St. Paul Chamber Orchestra, Wilderness Inquiry and the Chicago Film Institute.
Rick holds a Bachelor of Arts in English from the University of Notre Dame

Tanja Jacobsen

Tanja Jacobsen, Director of Marketing for SmartSource and editor for Expert Marketer Magazine, brings more than 15 years of experience in the marketing and IT space. She has led in the strategic planning and execution of global and regional marketing plans for large and small businesses alike.

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She teaches graduate and undergraduate marketing and business courses at Hofstra University, Devry University and Ottawa University. She holds an MBA in Marketing Management/E-Commerce from the City University of New York (CUNY), Baruch College and received her Bachelor of Arts in Sales & Marketing, graduating with honors from the University of La Verne (La Verne, CA). Her credentials also include that of Project Management Professional, Professional Certified Marketing and Project Management Certificate received from Stony Brook University.
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Thierry Cattoir

Thierry is president of STIMA, the belgian marketing organization and CEO of Remarkable, a leading brand agency in Europe. A passion for the practice and theory of brand building runs like a red thread through his career. In 1989 he established Remarkable, a consulting firm specialized in brandstrategy and brandcreation.

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Remarkable was the driving force behind some major brand changes in Belgium (Acerta, Belfius, KBC, Unizo, Vitaya and many others). Thierry put a lot of that experience into his book 'Het Kenmerk', which is a practice book that explains the classical theory about brands, but approached from the daily practice of Branding Architect.

Thomas Andersen

Thomas studied Business Administration in Berlin, worked in product and sales management in FMCG companies for over 20 years, is a business consultant since 2004 and is specialized in startups and growing companies.


Managing Director Andersen Marketing
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Tim Calkins

Tim Calkins is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA, and co-academic director of Kellogg's branding program.

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In addition to teaching at Kellogg, he works with major corporations, including Abbot Laboratories, Baxter, and Northwestern Mutual Life, on marketing strategy and branding issues and is the managing director of Class 5 Consulting, a marketing strategy firm.

The author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005).
Tim Calkins is the winner of the Marketing Book of the Year 2013.



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