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Nominated Books

Below are the nominated books chosen by EMM, organiser of this global competition to select the Marketing Book of The Year 2014.

In alphabetical order:

Beyond the Idea

How to Execute Innovation in Any Organization

Vijay Govindarajan, Chris Trimble

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

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Brand Breakout

How Emerging Market Brands Will Go Global

Nirmalya Kumar, Jan Benedict E.M. Steenkamp

Brand Breakout sets out a plan for emerging market brands to succeed in international markets and how to overcome the challenges they will face.

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Customer CEO

How to Profit from the Power of your Customers 

Chuck Wall

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Based on over 100,000 firsthand interviews with customers, Customer CEO: How to Profit from the Power of your Customers proves that in today's world customers - not CEOs - hold the reins in big business.

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Digital State 

How the Internet is Changing Everything 

Simon Pont

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?

Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.

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Jab, Jab, Jab, Right Hook

How to Tell your Story in a Noisy, Social World 

Gary Vaynerchuk

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

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Killing Giants 

10 Strategies to Topple the Goliath in Your Industry

Stephen Denny

"Learn why quick and dirty is better than shock and awe in this timely book."- Guy Kawasaki, author of Enchantment and co-founder of Alltop

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades.

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Unlocking the Potential of Consumer Behavior

Eric V. Holtzclaw

Marketing and product development best practices for a fragmented economy. The rules for marketing and product development have changed forever.

You no longer control where and how consumers receive marketing messages. The consumer is in charge with ever growing choice and a shrinking decision window.

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Market Your Way to Growth

8 Ways to Win 

Philip Kotler, Milton Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters.

The United States, the European Union and developing countries and emerging economies now face years of continuing low economic growth, so low that job creation will fall far short of the growth of the workforce. With the developed world facing an excruciating slow-growth economy, successfully competing for a limited customer base means using creative marketing strategies.

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Marketing in Context

Setting the Scene

Chris Hackley

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.

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Monster Loyalty

How Lady Gaga turns Followers into Fanatics

Jackie Huba

With 23 million albums sold, five Grammy awards, and Forbes' distinction as one of the world's most powerful celebrities, it's no surprise that Lady Gaga is one of the most well-known pop artists in the world. And while known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen - which has given her legions of loyal fans worldwide. Fans that are eager to buy her music, her concert tickets, and any and all products related to her. She's not only created a brand, but is cultivating a fanatical group of consumers that that will follow her for the next two decades of her career and beyond.

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Neuro Sell

How Neuroscience can Power your Sales Success

Simon Hazeldine

Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To succeed in sales, you need something more than the traditional techniques. Neuro-Sell gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds.

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Playing to Win
How Strategy Really Works

A.G.Lafley, Roger L. Martin

Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years.

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Pricing for Profit 

How to Develop a Powerful Pricing Strategy for your Business

Peter Hill

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do.

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Red Thread Thinking

Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Debra Kaye

Create products and services your consumers can't pass up--without the high cost of development

Success is all about connections.

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Return on Relationship

Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

Ted Rubin, Kathryn Rose

Return on RelationshipTM (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.

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Social Networks and Their Economics

Influencing Consumer Choice

Daniel Birke

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)

Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available.

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The Big Lie

. . . or interpreting your global customer’s inner life for profit

Christophe Jouan, Meabh Quoirin, James Murphy

The Big Lie is a route to help your business make better decisions

Social conformities and conventions exercise a massive influence over how consumers talk - even to themselves - about their needs and dreams. Consumers need to feel good on two levels – and this leads to something we call the essential duality of really creative 21st century marketing and communications.

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The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

Clayton M. Christensen

An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.

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The Meaningful Brand

How Strong Brands make More Money

Niggel Hollis

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand’s social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience.

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The Stuff You Can't Bottle

Advertising for the Global Youth Market

King Adz

How do you capture something that's so dynamic it's gone before you know it? You can't bottle it, you can't Google it. What is the magic that creates a spark between brands and young people? This book shows how to go about creating the great campaigns of tomorrow.

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