| Nominated Books |
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Below are the nominated books chosen by EMM, organiser of this global competition to select the Marketing Book of The Year 2014. In alphabetical order: |
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Beyond the Idea How to Execute Innovation in Any Organization Vijay Govindarajan, Chris Trimble The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. |
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Brand Breakout How Emerging Market Brands Will Go Global Nirmalya Kumar, Jan Benedict E.M. Steenkamp Brand Breakout sets out a plan for emerging market brands to succeed in international markets and how to overcome the challenges they will face. Read more |
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Customer CEO How to Profit from the Power of your Customers Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Based on over 100,000 firsthand interviews with customers, Customer CEO: How to Profit from the Power of your Customers proves that in today's world customers - not CEOs - hold the reins in big business. |
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Digital State How the Internet is Changing Everything What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? |
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Jab, Jab, Jab, Right Hook How to Tell your Story in a Noisy, Social World New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. Read more |
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Killing Giants 10 Strategies to Topple the Goliath in Your Industry "Learn why quick and dirty is better than shock and awe in this timely book."- Guy Kawasaki, author of Enchantment and co-founder of Alltop |
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Laddering Unlocking the Potential of Consumer Behavior Marketing and product development best practices for a fragmented economy. The rules for marketing and product development have changed forever. |
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Market Your Way to Growth 8 Ways to Win Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters. |
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Marketing in Context Setting the Scene Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. |
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Monster Loyalty How Lady Gaga turns Followers into Fanatics With 23 million albums sold, five Grammy awards, and Forbes' distinction as one of the world's most powerful celebrities, it's no surprise that Lady Gaga is one of the most well-known pop artists in the world. And while known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen - which has given her legions of loyal fans worldwide. Fans that are eager to buy her music, her concert tickets, and any and all products related to her. She's not only created a brand, but is cultivating a fanatical group of consumers that that will follow her for the next two decades of her career and beyond. Read more |
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Neuro Sell How Neuroscience can Power your Sales Success Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To succeed in sales, you need something more than the traditional techniques. Neuro-Sell gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. |
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Playing to Win Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. |
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Pricing for Profit How to Develop a Powerful Pricing Strategy for your Business Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Read more |
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Red Thread Thinking Weaving Together Connections for Brilliant Ideas and Profitable Innovation Create products and services your consumers can't pass up--without the high cost of development |
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Return on Relationship Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR Return on RelationshipTM (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement. Read More |
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Social Networks and Their Economics Influencing Consumer Choice Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) |
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The Big Lie . . . or interpreting your global customer’s inner life for profit Christophe Jouan, Meabh Quoirin, James Murphy The Big Lie is a route to help your business make better decisions |
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The Innovator's Dilemma When New Technologies Cause Great Firms to Fail An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. |
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The Meaningful Brand How Strong Brands make More Money Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand’s social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. Read more |
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The Stuff You Can't Bottle Advertising for the Global Youth Market How do you capture something that's so dynamic it's gone before you know it? You can't bottle it, you can't Google it. What is the magic that creates a spark between brands and young people? This book shows how to go about creating the great campaigns of tomorrow. Read more |
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| Expert Marketer Magazine |
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| MBOTY goes Mobile |
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